If I can help it, I’ll never eat cake someone makes out of a box from the grocery store. I’ve been spoiled. My birthday comes around about this same time every year (!). When it does, my wife treats me with a made-from-scratch birthday cake. The recipe is her grandmother’s. It’s handwritten by Granny herself. And it includes things like buttermilk (when was the last time you bought that?!) and chocolate baking squares. To top it off it’s covered in buttercream frosting. To. Die. For.
I dare you to bake a cake from a grocery store box. Then bake one from scratch. Do a taste test. There is no question in my mind that you will much prefer the one that’s made from scratch. The grocery store box cake will be dry and lifeless. The one made from scratch will be moist, dense, and filled with flavor. It’s a work of art.
When I ate that deliciousness again this year it taught me something. A little extra effort, care, and fine ingredients make a world of difference. It could be compared to coloring in a coloring book as opposed to drawing freehand. Or paint-by-number instead of an original painting. Paint-by-number never looked good to me. There is no blending of the colors.
Here’s the lesson: In your daily work — in the art that you create — don’t paint by the numbers. Whenever possible, don’t use a box cake. Be daring enough to start from scratch. Even a little bit more effort can make a big difference in quality. More love and care in your project will set it apart. Ingredients that are a step above may be more expensive, but the quality will bring back your customers or consumers.
Seth Godin likes to talk about the fact that far too many corporations are on a “race to the bottom.” They use the cheapest labor and materials to get things to market and sell them. Quality and creativity are lost.
You don’t have to be that way. You can put extra effort, care, and fine ingredients into your work and art. You can bake a cake from scratch. The people who eat it will notice the delicious difference.
When have you noticed a home made difference?